Episode 2

What makes ideas great?

In this lesson, we'll look at where ideas come from and work towards setting your mission, vision and values down on paper. We'll discuss the importance of listening to your target market and give tips on expanding your concept.

While you learn, keep the seed of your idea in mind. Where did it come from? Why is it important to you? What's unique about it?

Social Entrepreneurs Discuss

Further Reading

Within innovation, two types are often referred to. Incremental innovation refers to small changes in different components within the business. Radical innovation, on the other hand, is the invention or innovation of unseen products or services to the market. Be aware that innovation does not always mean the development of brand-new ideas but can be small changes to existing ideas or concepts which already exist within our communities. Don’t feel pressure to invent or develop something outsid...

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This paper explores some of the challenges  for the ways in which innovation is organised and managed—what we term innovation management capability. It looks at the additional issues raised by discontinuous innovation, moving beyond the steady state conditions of ‘doing what we do but better’ to a new set of conditions in which ‘doing different things in different ways’ becomes the norm.


These activities will help you flesh out the business side of your enterprise. Though it's inevitable that parts of your operations will shift and develop as you grow and become more experienced, it's important to start with a solid foundation for your commercial ventures.  

Episode Summary

So, this session has focused on the development of your ideas and has laid the foundations for developing a social enterprise. Creating new ideas can be difficult so don’t feel you need to develop something straight away. Most ideas are developed over time and are a gradual process. Rome wasn’t built in a day! Don’t be afraid to think of different ideas before focusing on the idea that you feel would be most effective as a social enterprise.
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