Episode 11

Sell, sell, sell

In the video, we discussed ways of developing new avenues of income. In this section, we are building on this by focusing on what characteristics make a good salesperson so that you can sell your services. 

Social Entrepreneurs Discuss

Further Reading

Positivity and passion. These may sound like quite obvious traits, but undertaking a positive approach does help to build relationships with potential customers. The passion should derive from your social cause. Utilising your social mission can be a great way to show people that you are not solely focused on making money but want to create positive societal change. Positivity is not just in your choice of words — pay attention to your tone and body language too. Active listening.  Active li...

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A list of methods to generate commercial income to sustain operations compiled by the Four Lenses Strategic Network. At any given time, a social enterprise may use one or a combination of methods, based on the type of enterprise and business strategy.
A video guide to having a 'non-salesy' conversation.


The activities for this lesson will revolve around money management and sales to help your social enterprise really get off the ground and interacting with the outside world!

Episode Summary

Selling will come naturally for some and not for others. If you're in the latter boat, keep a positive mindset and put your best foot forward. Most sales aren't made face to face or through cold calls but are instead an incremental process of building relationships with your customers. Use the old cliché — the more you do it, the easier it will get.
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